Simple e-Commerce Features
Extremely simple, extremely effective, extremely versatile. Simple e-Commerce for Wordpress was designed to utilize the solid foundation and functionality of Wordpress while providing you with extremely simple control over your e-Commerce store. Simple e-Commerce was designed to put the focus on your products, because that’s how successful e-Commerce should be!
Product Focus
Too many people try to mash together web pages, products, and a blog all on one website. Simple e-Commerce puts the focus strictly on your products, as ALL successful e-Commerce websites should be. It’s a fact that e-Commerce stores are more profitable when they focus strictly on products. Simple e-Commerce puts your products in the foreground, and still allows you to have web pages and a blog, but in the background of your website where it should be. Products first, information later. That is e-Commerce at its best!
Designed for Premium SEO
Simple e-Commerce was designed with SEO in mind. Its extremely important to promote your products, but advertising costs can really weigh you down. Simple e-Commerce runs on the core functionality of Wordpress, so that adding products is as simple as creating a new post. This means that ALL of your products are indexed by popular search engines, included in your RSS feeds, and in your sitemap. By installing a popular SEO plugin, you can customize the SEO of each individual product, helping you gain higher rankings in most popular search engines.
The Homepage
Simple e-Commerce’s homepage provides extremely effective “hooks” to immediately put your products in the spotlight. Right out of the box, there is a sidebar block to display a new product added to your inventory. Also included on the homepage is a block of featured products where you can display three of the featured products in your inventory.
The homepage is also designed so that you can add your own headline, welcome message, and/or store graphics. This gives you maximum control of welcoming your customers without drawing attention away from your products.
Sidebar
The left sidebar is extremely customizable. It is widgetized so that you can add anything you’d like. Most successful e-Commerce websites offer a list of categories in their sidebar for easy navigation. You can do this by simply adding the category widget to your sidebar. Add any other widget you’d like to the sidebar. You can also download plugins to add to the Simple e-Commerce sidebar. With Simple e-Commerce, you have maximum flexibility.
Content Excerpts
Simple e-Commerce will automatically generate content excerpts for pages and posts, which will be utilized throughout your website (archive pages, search pages, etc). This saves you a little bit of time when creating pages, adding new products, and writing posts. And, if an automatically generated content excerpt doesn’t format properly, you can override the excerpt by adding your own.
Category Pages
When customers click on a category in your sidebar they will automatically be directed to all of your products within that category. This makes your products extremely accessible. You will generate more sales when your customers can easily find the products they are looking for.
Custom Search
One of the most important features of any e-Commerce website is searchability. If customers cannot easily find the products they’re looking for, they will leave and go to your competition! The Simple e-Commerce custom search bar gives your customers the ability to search your inventory and find the products they’re looking for.
Customers can perform a broad search by searching within all categories of your store, OR they can perform an advanced search for products within specific categories.
You will generate more sales by giving customers the ability to easily find the products they are looking for.
Adding Products
Add products with the click of adding a new post. Forget about navigating complicated back-end interfaces to add products to your store. Simple e-Commerce makes adding new products extremely easy. Should you really have to struggle to add products to your e-Commerce site?
You don’t have to learn any complicated methods of adding products to your store. If you know how to write a new post in Wordpress, you can add new products. It’s that simple.
Custom Page Headings
Most Wordpress themes will display your page title as the heading on pages. While this is fine for some pages, Simple e-Commerce gives you the flexibility to add custom page headings to your pages. This is extremely useful for pages with short titles (to be included in the navigation bar), but need to have customized page headings.
Example: You create a page titled “About” but you really want the page heading to read “About My e-Commerce Store.” Normal themes will display “About” as your page heading, or you could title the page “About My e-Commerce Store,” but this will look out of place in your navigation bar.
Simple e-Commerce solves this problem by allowing you to give pages a short name (to show up in your navigation bar) while letting you create your own page heading (for more personalized page greetings).
Image Galleries
All successful e-Commerce websites offer product galleries for each product. Simple e-Commerce lets you build product image galleries with thumbnail images. This gives customers a better idea of your product, and makes them more willing to make a purchase from your store.
Lightbox Image Viewer
Simple e-Commerce includes a lightbox image viewer (no plugin required!) to showcase your product images in an organized gallery. Customers can view full-sized images of your product without ever leaving your product page. This keeps customers on your sales page, so they won’t have to back-tracking to make their final purchase.
Payment Security
Simple e-Commerce lets you utilize many popular merchant solution services like Google Checkout and PayPal (which you probably already use) to easily add purchasing buttons for each of your products. Integrated shopping carts, checkout pages, and information collection pages can slow down your website, which is extremely bad for business especially if you have a large number of customers purchasing from your website.
Most popular merchant solutions will automatically provide shopping carts, checkout pages, and collect customer information for you, so why should you try to do it yourself and risk slowing down your server. Simple e-Commerce lets you focus on your product, while letting your merchant solution focus on payment collection. Also, customers feel more secure when purchasing from trusted merchant solutions like Google Checkout and PayPal.
Website Location
Simple e-Commerce lets your customers know exactly where they are within your website using ‘back-tracking’ links, located below the navigation bar. This makes site navigation extremely easy and prevents your customers from getting lost within your e-Commerce store. It also prevents children from getting lost in the store:)
